Rural Kind are designers and makers of simple, functional, and durable carry goods.

My story began with a desire to create objects by hand, using simple techniques and traditional materials, to be closer to the objects in our everyday life.  To return to a more sustainable time when quality and craftsmanship were valued over the mass produced and poorly constructed. To know the person who creates the everyday object, and the care and time that is involved in that process. Rural Kind is my expression of these ideas and a step towards a simpler, more sustainable way of living; producing goods that are well made, thoughtfully designed, and that are built to last.

Our goods are designed and made by me, Mike, in a small workshop in an old primary school in rural Wales, and at the core of our designs is a love of simple clean lines, considered detailing, and (above all else), functionality. When not designing and making, I can be found exploring the wild hills and valleys of Wales on foot and on two wheels, most often with dogs in tow. Otherwise you’ll find me converting said primary school into our future home, occasionally gardening, reading, eating vegetables, and stargazing.