Rural Kind are designers and makers of simple, functional, and durable carry goods.

Our story began with a desire to create objects by hand, using simple techniques and traditional materials, to be closer to the objects in our everyday life.  To return to a more sustainable time when quality and craftsmanship were valued over the mass produced and poorly constructed. To know the person who creates the everyday object, and the care and time that is involved in that process. Rural Kind is our expression of these ideas and a step towards a simpler, more sustainable way of living; producing goods that are well made, thoughtfully designed, and that are built to last.

Our goods are designed and made by the two of us (Mike & Nia) in a small workshop in rural Wales, and at the core of our designs is a love of simple clean lines, considered detailing, and (above all else), functionality. When not designing and making, we can be found exploring the wild hills and valleys of Wales with dogs in tow, or otherwise (mostly) reading, eating vegetables, and stargazing.